Ms. Zaharieva, who in the beginning of the year turned her hobby into a business, showed how a brand can be created and developed even under the harsh pandemic conditions. The brand launched as an online shop www.lacarami.com.
After she launched her fashion brand “La Cara Mi EXCLUSIVE”, in the beginning of November, Mila Zaharieva presented her new collection called New Edition. The thought process, the feeling, and the desire of the designer is to create comfortable and stylish home clothes, which the customers will feel like wearing and showing outside. The interesting trend, which Mila introduces from the very beginning, is to bring the philosophy of “beautiful at home” outside. The lining of the pyjama style models made from natural fabrics, turn them into comfortable and elegant Kimono style suits, which are easy to maintain.
The collection includes exceptional pieces made from high quality fabrics with designer’s prints, specially created for the ladies who like to stand out. There are kimono style suits, pants, and the elegant coats impress with their lining made with exclusive designer’s prints. The stylish bomber style jackets with beautifully finished details are Mila’s special offer for the colder days. Every single model can be completed with a complimentary scarf with the same print but from different fabrics, which makes the final outfit exceptional. Some of the highlights in the “New Edition” collection are the accessories and the artistic edges. Especially unique are the luxurious velvet scarves with original designer’s print. They make for the perfect addition to each of the outfits from “La Cara Mi Exclusive” and are great gifts for a special lady or other personal occasion.
The special highlight of the collection are the original designer’s prints on various fabrics - eco cashmere, velvet, and satin. In order to show her special attention to the clothes, the designer has used the printed fabrics from the suits for lining of the outerwear. One of the leading principles of Mila Zaharieva when creating her collection, is that in order for a fashion brand to be successful, each piece of clothing has to be made beautiful on the outside as well as on the inside.
The designer’s vision for the brand is to make every lady feel exclusive wearing the unique, boutique models from the collection. “The idea behind the brand is to present a great variety of outfits, produce them in small quantities but with great attention to the details and the quality of the production. She insists on the original labels, which have the label made with golden or silver thread embroidered on velvet. A beautiful highlight in the collection is the purple edging on the inside of the clothes. Since we highly regard our loyal customers, we send each one a special surprise. It is a complimentary gift to let them know how much we appreciate them”- shared Mila Zaharieva - founder of the fashion brand “La Cara Mi Exclusive by Mila Zaharieva”. Prof. Lyubomir Stoikov, chairman of the Academy for fashion, shared his view about the event: “ These pieces represent very well what the modern Bulgarian fashion industry is looking for. It is wonderful that our fashion designers have the creative spark and strive to find the best solution for elegant and functional fashion, which is very important in today’s complicated pandemic conditions”.
Source:
http://special.bg
