Take a look at the first collection by the new Bulgarian brand La Cara Mi EXCLUSIVE by Mila Zaharieva


The new brand La Cara Mi EXCLUSIVE by Mila Zaharieva presented her debut collection during a virtual conference organised by the Consultancy firm “Ot igla do konec” and “ Alma Communication”.

The new fashion brand presented its first line of clothing using multimedia materials, photos and video clips, all shot by the photographer Dilyan Markov in his studio. Mila Zaharieva herself shared what the highlights of her debut collection are, detailing the fabrics, colours, and patterns she has used in her 30 outfits. Specially for the virtual press conference, the actress and singer Marina Kiskinova and the top model Elisaveta Stoyanova - Gareva, who were the first participants in the photo session, shared their impressions about the brand and the collection.

Mila Zaharieva shared that she has been inspired by the unusual pandemic situation which we are in right now. The longer time spent at home, the change in the way we communicate, the more and more frequent online meetings, all inspired her to combine the comfort of the home office with elegance, thus keeping us closer to our normal lifestyle.

The collection includes sport sets, but in a more elegant style. They are made from suede, velvet, satin etc., which are fabrics usually used for more official attire, not sportswear.

One of the main highlights of the outfits is the Brussels lace. Other features are the original prints, golden edges, as well as sequins used in the pieces. The labels are made with special attention and are embroidered with lamé.

There’s a great variety in the colours used too. There are models in black with golden and silver elements, as well as pink and light blue ones embellished with sequins for more luxury. Other colours present in the collection are turquoise blue, burgundy, yellow and white, all engraved with colourful elements.